Google My Business Checklist

Verify business name, address, phone number and website
Add appropriate primary category and secondary categories
Enter service areas (up to 20), prioritizing cities, neighbourhoods and zip codes
Confirm holidays, special hours and business operating hours
Add appointment booking link
Confirm business opening date

Write unique business listing description (750 character limit)
Add services offered under each business category
Include custom services for service options not listed
(long-tail keyword opportunities)
Write compelling service descriptions (300 character limit) with pricing (optional)
including the keyword (avoid keyword stuffing) and brand for each service
Add UTM tracking parameters to identify and separate GMB as a traffic source
Publish and optimize GMB business site
Claim GMB profile short name
Add attributes/highlights, if applicable
List products, if applicable

Post to GMB using various formats (image, video, offer, updates) with keyword
variations and geo indicators
Check and respond to ALL reviews (yes even bad ones) regularly referencing
keywords, business name, and geo identifiers
Post geo-tagged and optimized photos
Upload video content
Encourage customers to ask questions under GMB Q&As
Answer Q&As and include keywords and geo identifiers
Activate and utilize GMB messaging